Gray Falkon is a fast-growing tech company based in Lehi, Utah that uses proprietary AI and automation to protect brands in e-commerce marketplaces such as Amazon, Walmart, and eBay. Recognized as one of the top companies in the mountain west, Gray Falkon safeguards over 100 global ecommerce brands and has successfully removed more than five million unauthorized listings.
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Gray Falkon was aiming to fully embed AI within their operational workflows to scale and speed up internal processes. Though already leveraging their proprietary AI to defend brands, manual oversight and iterative tasks still consumed weeks, slowing down expansion and limiting real-time insight.
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REKAP partnered closely with Gray Falkon to deeply understand both their technology and internal operations. With that knowledge, REKAP customized its AI platform to integrate seamlessly across Gray Falkon’s data pipelines, automating both routine and advanced tasks. The result:
Tasks previously requiring weeks/months now complete within minutes
Real-time data insights enhanced decision-making across teams
Tailored workflows ensured REKAP’s platform fit Gray Falkon’s unique identity and pace
The REKAP team worked hand-in-hand with Gray Falkon’s team, enabling rapid iteration and deployment
With REKAP integrated into their operations, Gray Falkon didn’t just save time, they unlocked a new level of scale, speed, and strategic focus. The results touched every part of the organization:
Operational efficiency: Manual and complex workflows that once took weeks are now automated
Strategic clarity: Real-time insights drive faster decisions and support scaling to new brands
Cultural alignment: The REKAP team is seen as a true partner — responsive, collaborative, and deeply understanding of Gray Falkon’s mission
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“I’ve been incredibly impressed with REKAP. They possess the rare combination of expertise, passion and ability to focus on “real-world” solutions. They’ve helped us operationalize AI across our entire business to give us a critical advantage in the marketplace. Their platform mines data and generates insights that drive our business growth. It automates simple and complex tasks alike. What used to take weeks or months can now be accomplished in minutes. REKAP is a true partner, taking time to understand our business and customize their powerful platform to match our specific needs. Our entire team has been inspired by the power of REKAP’s cutting edge AI technologies and feels embraced by the REKAP team. As fast as we want to move, they are right there with us.”
– Trajan Bayly CEO at Gray Falkon
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