Cognitive automation

Cognitive automation is the use of AI to simulate human-like reasoning, decision-making, and problem-solving within business processes. Unlike traditional automation—which follows rigid rules—cognitive automation adapts, learns, and makes judgment calls based on context.

At Rekap, we view cognitive automation as the bridge between data and action. It enables systems not just to do things faster, but to do them smarter—interpreting signals, understanding nuance, and taking next-best actions without constant human intervention.

1. Understands Unstructured Inputs

• Transcribes, summarizes, and extracts meaning from meetings, documents, and conversations
• Makes sense of qualitative data like feedback, objections, or goals
• Converts messy inputs into structured intelligence

2. Reasons and Decides

• Uses logic, history, and context to suggest or trigger actions
• Prioritizes tasks based on business impact, not just due dates
• Resolves ambiguity instead of escalating it

3. Adapts and Learns

• Refines outputs based on outcomes and feedback
• Adjusts workflows dynamically as new information becomes available
• Learns from patterns over time to reduce error and improve performance

Traditional automation was about efficiency. Cognitive automation is about effectiveness.

• Reduces human bottlenecks: No need to wait for approvals or interpretation of data
• Scales decision-making: Teams can handle more complexity without burning out
• Handles nuance: It doesn’t break down when the input isn’t perfect or predictable
• Drives intelligent action: AI doesn’t just notify—it acts, flags, summarizes, and resolves

Rekap provides the intelligence layer cognitive automation needs to perform:

• Contextual Awareness: Our memory graph ensures every decision or automation is grounded in what’s already happened and why
• Workflow Mapping: Rekap sees how work actually flows across tools and teams, so AI doesn’t automate in a vacuum
• Insight Triggering: When a pattern emerges (e.g. repeated objections or deal slippage), Rekap surfaces it and can trigger a response
• Agent Integration: Synthetic colleagues powered by Rekap can take ownership of processes, not just tasks

With Rekap, cognitive automation stops being a buzzword and starts becoming a working part of your operating model.